Annoying Emails Work Better Than You Think: A Lesson From the Obama Campaign http://ifttt.com/images/no_image_card.png

Some Tech staffers had dismissed email as old-fashioned and uncool, without understanding how indispensable it would be in saving the campaign. Ignoring the human desire not to be annoying may have been the single greatest conceptual breakthrough of the campaign.



via Wired Top Stories http://feeds.wired.com/~r/wired/index/~3/KHJLztmgEzE/