Transforming vice into virtue, Facebook Home ads are social engineering spectacles that use aesthetic tricks to disguise the profound ethical issues at stake. This isn't an academic concern: Zuckerberg's vision (as portrayed by the ads) is being widely embraced -- if the very recent milestone of half a million installations is anything to go by. But let?s break Zuckerberg?s spell and shift our focus away ... Think off-camera and outside the egocentric perspective framed by the ad. Reflect instead on the people surrounding her.
via Wired Top Stories http://feeds.wired.com/~r/wired/index/~3/WU1BVF17Plg/
via Wired Top Stories http://feeds.wired.com/~r/wired/index/~3/WU1BVF17Plg/
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