So You've Discovered the Importance of Good Design. Don't Make These Mistakes http://ifttt.com/images/no_image_card.png

It seems like famously engineering-centric cultures like Google are trying to integrate design thinking into their way of doing things. Even the traditionally conservative Harvard Business School now has a new multi-million dollar I-Lab building (take that, Stanford D-school!) and recently hosted an inaugural design conference. The federal government too is undertaking initiatives to add design to its toolkit. However, as a veteran of this space ? who has both long observed and participated in such moves ? I?ve been disappointed to see the same ole, same ole ?design thinking? everywhere.



via Wired Top Stories http://feeds.wired.com/~r/wired/index/~3/bhC9rU4t2VA/