Dazzling Light-Up Bike Helmet Helps Launch Dyson's Latest Design Contest http://ifttt.com/images/no_image_card.png

James Dyson found success bringing new ideas into a product category many thought was beyond innovation. Now, his charitable foundation is trying to get young designers to take a fresh look at other tired categories with an award competition that offers nearly $150,000 in prize money.



via Wired Top Stories http://feeds.wired.com/~r/wired/index/~3/ntj8wZ4dfBw/