RIM's BlackBerry Rebranding Is Much More Than a Name Change http://ifttt.com/images/no_image_card.png

It's out with the old and in with the new as RIM rebrands itself with a new name, a new operating system and a new phone. It's a bold step for a company that made several missteps after ruling the smartphone segment and believes it must start over from scratch with new products and a new brand.



via Wired Top Stories http://feeds.wired.com/~r/wired/index/~3/KZi8BHbLWqQ/