This Simple Logo Is More Clever Than You Might Think http://ifttt.com/images/no_image_card.png

The new Whitney logo harbors many of the design studio's aesthetic?hallmarks?sans-serif type, snapped cleanly to a grid?but this time they've added a clever twist.



via Wired Top Stories http://feeds.wired.com/~r/wired/index/~3/WRNlzxLiQrk/