How Yahoo Will Wring $1.1B Out of Tumblr http://ifttt.com/images/no_image_card.png

Yahoo is paying $1.1 billion to acquire the hip blog network Tumblr. Here's exactly how much advertising needs to be sold, across three different categories, to make the deal pencil.



via Wired Top Stories http://feeds.wired.com/~r/wired/index/~3/JdULaMGrLXg/