How Industrial Design and Weird Swag Helped MailChimp Find Success http://ifttt.com/images/no_image_card.png

E-mail marketing software has all the charm of a tax form, unless it's MailChimp, a service that brings bold style to a banal task. While MailChimp's publicly traded competitors acquire customers by advertising on Rush Limbaugh's radio show, the primate-themed mailing-list company builds its loyal customer base like an indie band.



via Wired Top Stories http://feeds.wired.com/~r/wired/index/~3/YqjiSynffls/